Difference between revisions of "Mastertronic"

From The Dragon Archive

Revision as of 20:17, 3 June 2009

Mastertronic started the "trend" of budget-priced games, selling most of their software for just £1.99.

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-In 1983 [[Martin Alper]], [[Frank Herman]] and [[Alan Sharam]] founded the computer game publishing company Mastertronic. The three had some financial backing from a small group of outside investors and previous experience in video distribution.
+__NOTOC__
-Their initial venture involved bundling packages of 100 tapes ("dealer packs") and sending them to news agents, toy shops, motorway service stations, or just about anyone who would take them. At that time (1984) mainstream retailers generally refused to take the risk on budget games because of poor quality and sales. Mastertronic eventually won them over with a regular supply of good quality and high selling games. Another key figure at the time was ex-Notts Cricket batsman Richard Bielby who ran a distribution network servicing a large number of small retailers.
+'''Mastertronic''' started the "trend" of budget-priced games, selling most of their software for just £1.99.
+{| class="FCK__ShowTableBorders" width="100%"
+|- valign="top"
+| style="vertical-align: top" | <div style="border-right: #e4dede 1px solid; padding-right: 1em; border-top: #e4dede 1px solid; padding-left: 1em; padding-bottom: 0.5em; margin: 0px 0px 5px; border-left: #e4dede 1px solid; padding-top: 0.5em; border-bottom: #e4dede 1px solid; background-color: #f9f9f9">
+=== Mastertronic games  ===
-== Games ==
+*[[Mastertronic Bug Diver|Bug Diver]]
+</div>
+|}
-[[Bug Diver]]
+[[Category:Software_publishers]]
-[[Vegas Jackpot]]